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Finish Line Initiates Military Discount in All Stores

INDIANAPOLIS, May 14, 2004 /PRNewswire-FirstCall via COMTEX/ -- Athletic specialty retailer The Finish Line, Inc. (Nasdaq: FINL) announced today that they now will offer military personnel and their immediate families a 10 percent discount on purchases made at all Finish Line store locations across America.

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This discount offer kicks off in conjunction with Armed Services Day, which is Saturday, May 15, 2004. "With nearly 550 store locations in 46 states, we have Finish Line stores near many military bases," says Kevin Flynn, senior vice president of marketing for Finish Line. "Finish Line offers the best selection of performance footwear, particularly in the running category, and we want those serving our country to benefit from our great selection."

The discount is available to military personnel and their immediate families (legal spouse and dependent children only), and includes 10 percent off of in-store purchases. Military employees must be present and must show a valid military employee I.D. badge in order to make a purchase with the discount. Some exclusions may apply. See stores for additional details.

The Finish Line, Inc. is one of the nation's leading athletic specialty retailers offering the best selection of footwear, apparel and accessories for men, women and kids. Finish Line is publicly traded on the NASDAQ National Market under the symbol FINL and currently operates 547 stores in 46 states and online. To arrange an interview, please contact Elise Hasbrook at 317.613.6827, and for more information about the company visit .

SOURCE The Finish Line, Inc.

Elise Hasbrook, Corporate Communications Manager of The Finish
Line, Inc., +1-317-899-1022, ext. 6827, or
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